Contemporary but full of character, glamorous but rugged, urban but verdant, relaxed but lively; Melbourne is Australia’s contradictory multicultural masterpiece. There is definitely an artsy and bohemian attitude lingering on the sun-soaked air. But don’t mistake it for pretentiousness; Melbourne is a friendly and welcoming place where the art galleries, trendy bars and chic boutiques buddy up with leafy parks and classic architecture.
Melbourne is excellent for all the usual city activities – drinking, eating, shopping, sleeping – but it’s also excellent for the less usual stuff too. The Eureka Skydeck offers a stunning panoramic view of the city from the 88th floor – not something you see every day.
Typically, Melbourne is used as a gateway for some of Victoria’s natural attractions such as Phillip Island and the Great Ocean Road. And while these are spectacular places, you shouldn’t write off Melbourne too quickly. The food is fantastic, the people are friendly and the list of things to do is almost endless.
Why visit Melbourne?
See the city from a unique vantage point, the 88th floor observation deck of the Eureka Tower
Use Melbourne as a base to explore Victoria's incredible attractions including Grampians National Park and the Twelve Apostles
This is a hub of incredible food and wine - try the amazing range of restaurants on offer in the city center
Melbourne is sport crazy; if you visit at the right time you can experience Aussie Rules football, cricket, tennis or Formula One